Regardless of whether customers forget the song they heard, emotions and feelings through a song, they will associate it directly with the brand directly with the brand.

Neuroscience explains it this way: Sound and music stimulate various areas of the brain, especially the one in charge of emotions, along with improving the segregation of the so-called "happiness hormone".

Music also has a gigantic historical memory. Alzheimer's patients are able to remember and sing songs long after they no longer recognize names and faces.

Sound can help connect your brand with your customers on a deeper

level, giving meaning and emotion to the communication.

That's why a brand's musical jingle is something that people will not forget.